Why leverage Internet?

We are living in exciting times. Isn’t it? Who thought two decades ago, the world would be like it is today?

Computer hacker with hoodie in cyberspace surrounded by matrix codeSince its inception more than 2 decades ago, internet has come a long way. It has touched every aspect of our lives…. the way we find and get information… the way we connect with others…. the way we share our joys and sorrows… the way we live actually!


Internet has also revolutionized the way we learn… the way we find opportunities… and realize our goals… be it in the field of business… or entertainment… or sports… or art… or anything under the sun for that matter!


Till around a decade ago, it wasn’t possible for an average person to do something like creating website or online business. Her/his online experience was restricted by the features provided by various social media platforms. Anything more than that required specialized knowledge of web-technologies like HTML, CSS, JavaScript, etc. and various web-site builder tools like Dreamweaver, etc. which was outside the domain of most of the internet users.

In recent years, the technology has evolved and gone past a critical point where you don’t need to master any of the web technologies in order to build your online presence, website or online business. It won’t be an exaggeration to say that even a layman, who can surf the net and do basic tasks on a computer, can learn to leverage the internet.


With the passage of time and its ubiquity, we have taken this technology, which has transformed the face of humanity, for granted and most of us have grossly underestimated the power of this great tool.

Not to say, many people have fallen victim to the time-wasting habits on the internet. How many times it has happened to you that you sat online to do something as innocuous as building your professional network on LinkedIn and a little while later, you didn’t have any clue why you were commenting on that post on Facebook or watching a funny video on YouTube. We have all gone through such experiences.

In short, it’s a great servant but a bad master. We utilize it for a useful outcome and it’s great servant. We get overwhelmed by its enormosity and it turns out to be a bad master. It is a great tool and it depends on us how we make use of it and how disciplined and responsible are we in using it.


Internet has opened the doors of opportunity for all making the world one big community. You can find everything, all the information, every tool, you need to do what you want to, and any kind of people, to collaborate on anything. You just need to learn how to leverage it !

And, if you have followed through till here, the goal for you is: To make use of this opportunity to establish your desired outcome whether it is… to build an online presence for showcasing your professional talent and skills… or create blog for expression of your life or passion… or internet marketing or blogging for money or whatever it is…

During these years, the technology hasn’t just gone beyond the critical point but it has evolved further to make several tasks easy and automate them, wherever possible.


We have web-site builders and blogging platforms mostly based on drag-and-drop features to design web-pages. This blog is developed on WordPress. I had another tech-blog on Google Blogger.

The concept of internet marketing has evolved to a great extent and there are advanced tools for email automation which are crucial for businesses, website owners and bloggers to send regular and most of the times, automated messages to their audience following a workflow.

Then there are web-site hosts providing support for various blogging platforms so that you don’t need to know the underlying technicalities. There are add-ons to further simplify designing web-sites or blogs and providing ready-made templates with options for customization. I will discuss all of that in my future posts or my emails you subscribe to, taking example of my blog. Enjoy !